Live Streaming Your Trade Show

Live broadcast of his show presence has several important advantages - the most important of which broadens its audience. With most major American conventions that occur in only a few cities, it is likely that you want to reach people who can not attend in person. According TSNN.com, 50 percent of the largest trade show in the United States to be held in Las Vegas, Orlando or Chicago. Live streaming and creating virtual events gives all interested parties an opportunity to continue to participate, although in - person attendance is not an option.

Live streaming of the event will also help you stay "in time," as they say. The virtual broadcast and Internet technology are becoming more common, so do not get left behind. Shows and exhibitors continue to find new and creative ways to integrate virtual events into your overall plan. For example, it was all live at CES 2015. The giants Sony, LG and Samsung technology all press conferences available online at the event.

Applications

The live transmission will essentially relates to a camera, audio and Internet connection. Team varies - for example, you may want an external microphone for better audio quality. You will also need software coding to compress the video in a digital stream. If you are not sure where to start, there are many companies that can provide broadcast capabilities on the Web for you at an affordable price. Some big names are Ustream and Livestream.

There are many ways to use this virtual technology. For example, you can transmit large events such as press conferences and presentations. It can also provide good nutrition to your booth and display product demonstrations. You can also use a virtual presence as another platform to promote brand awareness.

Interactivity

One of the most important items to include in all cases is the virtual interactivity. You can display interactive diagrams or online brochures to include the public in the virtual experience. You can create online surveys and facilitate comments or questions. Set one - on - meetings almost like you would with cabin crew live.

You can also create a theater - like presentation and in his stand. Define a monitor for virtual assistants can ask questions. For presenters or speakers key that can have a virtual public only increases the value for them too.

Devote one of its employees to the virtual cockpit audience - that person will be responsible to answer questions that come practically responding to social media messages and encouraging greater participation.

Follow

Although the main advantage of Live is just that - it is live - images can also be used for various post - the purpose of the event. You can create your event as a video - on - demand people to watch at a later time. Your insurance provider can keep these videos and choose a select audience.

Recordings can be used for internal training or simply to further expand its scope, even after the show is over. You can even use past records fairs to help build hype for upcoming events.

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